10e aniversari La Gueralda

Inspirat en l’activitat constant de La Gueralda, el concepte parteix de la superposició de cartells, evocant un espai sempre en moviment.

Any de realització

2024

Client

La Gueralda

Tipus de projecte

Identitat visual i cartelleria

Col·laboradors/es

Project Overview

Designing a multi-functional platform

"While studying in college, I faced the problem of finding orders for freelance development. In search of a solution to the problem, I came up with the concept of a closed freelance exchange. It was supposed to be a kind of private club for freelancers, where they could communicate with each other and find orders. Having completed the order, the freelancer could receive money only when the order is completed in full. I decided that this approach would be much more effective than just placing orders on freelancers' websites. Why? Because if a professional freelancer responds to an order, then the student will hardly be able to prove himself"

Nikita Stogniy

Challenge

Develop the functionality of a closed freelance exchange and adapt it for use in an educational institution. The project is being implemented as part of the program to increase competitiveness and increase the export of education.
As part of the project, a portal with a closed platform for customers and performers will be created.
Each participant of the project will have access to a system through which he will be able to find both regular customers and employers for internship and employment.
"It is important for us not just to create a website, but to make it a convenient tool for all participants in the educational process.

Our roles

UI Design
Design system management
UX design. support
CJM
Prototype
Bubble development

Research & Planning

Differentiating in a dense, competitive landscape

Initially, we didn't have any reference points - everything that needed to be done had to be done from scratch.
It was a complex project, in which we took into account everything: the site should be beautiful, but at the same time convenient and functional, as well as as understandable to the user as possible.

Design

Establishing a fresh, dynamic and scalable design system

With a clear scope of the competitive landscape, we developed a design system that was visually calming and easy to use though the following practices:

Design System Ethos

01

Minimal, purposeful use of color

02

Typographic hierarchy and contrast make important information stand out

03

Similar component layouts that repeat throughout the dashboards

Typography

Nunito Sans was chosen for its classic, neutral, Helvetica-like qualities and it's legibility at small scales.

Color Palette

Screens

Designing for efficiency and easy collaboration

The final design aims to reduce the friction typically experienced when working within multiple platforms to complete different tasks. By consolidating these tasks into one unified platform collaboration is easier, workflows are more efficient, and projects are more organized.

Home Dashboard

Centralized hub to view new projects and their description

Single Project

Displays all requests, messages, and activity for each project

Projects screen

Screen that displays portfolio of every person

What's Next

Launching soon!

Frepl is set to launch in mid 2022. After launching with an MVP, the team plans to begin user testing to further iterate on the product's design, features, and functionality.

Project Overview

Designing a multi-functional platform

"While studying in college, I faced the problem of finding orders for freelance development. In search of a solution to the problem, I came up with the concept of a closed freelance exchange. It was supposed to be a kind of private club for freelancers, where they could communicate with each other and find orders. Having completed the order, the freelancer could receive money only when the order is completed in full. I decided that this approach would be much more effective than just placing orders on freelancers' websites. Why? Because if a professional freelancer responds to an order, then the student will hardly be able to prove himself"

Nikita Stogniy

Challenge

Develop the functionality of a closed freelance exchange and adapt it for use in an educational institution. The project is being implemented as part of the program to increase competitiveness and increase the export of education.
As part of the project, a portal with a closed platform for customers and performers will be created.
Each participant of the project will have access to a system through which he will be able to find both regular customers and employers for internship and employment.
"It is important for us not just to create a website, but to make it a convenient tool for all participants in the educational process.

Our roles

UI Design
Design system management
UX design. support
CJM
Prototype
Bubble development

Research & Planning

Differentiating in a dense, competitive landscape

Initially, we didn't have any reference points - everything that needed to be done had to be done from scratch.
It was a complex project, in which we took into account everything: the site should be beautiful, but at the same time convenient and functional, as well as as understandable to the user as possible.

Design

Establishing a fresh, dynamic and scalable design system

With a clear scope of the competitive landscape, we developed a design system that was visually calming and easy to use though the following practices:

Design System Ethos

01

Minimal, purposeful use of color

02

Typographic hierarchy and contrast make important information stand out

03

Similar component layouts that repeat throughout the dashboards

Typography

Nunito Sans was chosen for its classic, neutral, Helvetica-like qualities and it's legibility at small scales.

Color Palette

Screens

Designing for efficiency and easy collaboration

The final design aims to reduce the friction typically experienced when working within multiple platforms to complete different tasks. By consolidating these tasks into one unified platform collaboration is easier, workflows are more efficient, and projects are more organized.

Home Dashboard

Centralized hub to view new projects and their description

Single Project

Displays all requests, messages, and activity for each project

Projects screen

Screen that displays portfolio of every person

What's Next

Launching soon!

Frepl is set to launch in mid 2022. After launching with an MVP, the team plans to begin user testing to further iterate on the product's design, features, and functionality.

Project Overview

Designing a multi-functional platform

"While studying in college, I faced the problem of finding orders for freelance development. In search of a solution to the problem, I came up with the concept of a closed freelance exchange. It was supposed to be a kind of private club for freelancers, where they could communicate with each other and find orders. Having completed the order, the freelancer could receive money only when the order is completed in full. I decided that this approach would be much more effective than just placing orders on freelancers' websites. Why? Because if a professional freelancer responds to an order, then the student will hardly be able to prove himself"

Nikita Stogniy

Challenge

Develop the functionality of a closed freelance exchange and adapt it for use in an educational institution. The project is being implemented as part of the program to increase competitiveness and increase the export of education.
As part of the project, a portal with a closed platform for customers and performers will be created.
Each participant of the project will have access to a system through which he will be able to find both regular customers and employers for internship and employment.
"It is important for us not just to create a website, but to make it a convenient tool for all participants in the educational process.

Our roles

UI Design
Design system management
UX design. support
CJM
Prototype
Bubble development

Research & Planning

Differentiating in a dense, competitive landscape

Initially, we didn't have any reference points - everything that needed to be done had to be done from scratch.
It was a complex project, in which we took into account everything: the site should be beautiful, but at the same time convenient and functional, as well as as understandable to the user as possible.

Design

Establishing a fresh, dynamic and scalable design system

With a clear scope of the competitive landscape, we developed a design system that was visually calming and easy to use though the following practices:

Design System Ethos

01

Minimal, purposeful use of color

02

Typographic hierarchy and contrast make important information stand out

03

Similar component layouts that repeat throughout the dashboards

Typography

Nunito Sans was chosen for its classic, neutral, Helvetica-like qualities and it's legibility at small scales.

Color Palette

Screens

Designing for efficiency and easy collaboration

The final design aims to reduce the friction typically experienced when working within multiple platforms to complete different tasks. By consolidating these tasks into one unified platform collaboration is easier, workflows are more efficient, and projects are more organized.

Home Dashboard

Centralized hub to view new projects and their description

Single Project

Displays all requests, messages, and activity for each project

Projects screen

Screen that displays portfolio of every person

What's Next

Launching soon!

Frepl is set to launch in mid 2022. After launching with an MVP, the team plans to begin user testing to further iterate on the product's design, features, and functionality.

La Gueralda, el casal popular de Vilafranca, va celebrar el seu 10è aniversari com un espai de referència per a la cultura i la lluita col·lectiva. Aquest projecte commemoratiu destaca la seva essència com un lloc viu i actiu, on la comunitat s’organitza i impulsa una gran diversitat d’actes al llarg de l’any.
alt
El disseny de la identitat gràfica es va centrar en la creació d’una cartelleria visualment potent, tant impresa com digital, que reflectís el dinamisme i la força del casal. Inspirat en l’activitat constant de La Gueralda, el concepte parteix de la superposició de cartells, evocant un espai sempre en moviment i ple d’energia.
alt
Els materials impresos es van produir utilitzant colors pastel de fons i una única tinta, optimitzant els recursos econòmics sense perdre la força visual. Aquesta elecció reforça la idea d’un projecte sostenible, arrelat als valors del casal.
El resultat és una identitat gràfica vibrant i coherent que celebra una dècada de compromís amb la cultura popular i el treball col·lectiu a Vilafranca.

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